Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. For example, pick a trade publication in any vertical market and study the headlines.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations. Similarly, digital trends have forced marketing and PR to change how they do things. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Even the advertisers are aiming for a bigger investment in PR. Sometimes these are developed and published by independent media companies, trade groups or associations. How B2B Marketing Can Get More out of Trade Shows.

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48