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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Marketers, in turn, advertise in the publication that attracts their desired audience.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

We know they are rare in comparison and that is what makes them so important to acknowledge. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Video is never, ever going away.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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Rhetoric vs Story: The Art of Persuasion

ReimaginePR

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Click Here. He just won’t stop talking!

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

A4 Inches in a print mag. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. It was a fast-paced and fun event that was full of useful information. Engagement matters, empty likes are just that. Empty #measurepr. justsayno #measurepr. Even number of followers.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. The book, in its second edition, looks like something you could print and publish at a small printing shop.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Let me make a comparison.