Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Effective storytelling helps to evoke emotions, build connections, and inspire travel, ultimately driving demand.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

OCTOBER 16, 2017

Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message. In other cases, you’re seeing the alignment start to make a lot more sense as marketing organizations start thinking about the customer experience more broadly. .

Media 202

Media Storytelling Technology Data 202

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187