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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. IF you do it. PR FOR ANYONE.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130
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Back to School Media Pitches

PR for Anyone

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Transcript. It is the end of August. and you have all ages here.

Pitching 130
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Positioning Yourself as a Media Expert

PR for Anyone

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. The third day, we take our VIPs into a television studio.

Media 130
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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

And to put this in context, this primacy is no different to the time when the UK had just four television channels. Part of this will include media training any spokespeople before they begin posting on a social platform. It was research for a blog post” I pleaded to deaf ears as they stumbled away laughing hysterically.

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What to do with Media Appearances

PR for Anyone

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130