Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? The platform isn’t saturated with advertising, but many B2C companies are already active. It depends. Embrace emotional targeting. Teach us (quickly).

B2B 139

B2B Brand Branding B2C 139

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. Here are a few benchmarks that stood out for me: Content marketing teams remain small. 3) Webinar benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Prohibition

APRIL 7, 2022

This is important to note for any business’ recruitment strategy – if you aren’t correctly representing your company and culture on LinkedIn this may be something to consider as it helps to paint a picture of the business. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This is important to note for any business’ recruitment strategy – if you aren’t correctly representing your company and culture on LinkedIn this may be something to consider as it helps to paint a picture of the business. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

DECEMBER 20, 2012

So why doesn’t the business have more fans? With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. you show you have a Page.

Community 93

Community Facebook How To Web 93

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Author, speaker & consultant for B2B content marketing, social media, PR & search.

Social Media 120

Social Media Twitter Media Nonprofit 120