Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. now Lear Corp.)

Meeting 57

Meeting Mobile Automotive Transportation 57

Bianchi Biz Blog

MAY 17, 2021

A recession suspended publication of that magazine, which was part of the CCJ group, in 1982, but after that I ended up spending a year with Automotive Industries and T ruck and Off-Highway Magazine before I was laid off from there due to economics and a change in company ownership with a sharper eye to the bottom line (welcome to the 1980s).

Meeting 65

Meeting Automotive Engineering Media 65

Stephen Waddington

MAY 14, 2018

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Therein lies an advertising opportunity. Voice assistants bring a further level of disintermediation to the web. Amazon and Google have both publish libraries. Finally, there’s the retail opportunity.

Publicity 84

Publicity Marketing Google Radio 84