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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing

Marketing Television Handbook Web

Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

MAY 14, 2018

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. Amazon and Google have both publish libraries.

Publicity

Publicity Marketing Google Radio

Public Relations Today

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Voice assistants: what you need to know for marketing and public relations

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