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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Bringing Your Reputation Forward.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. Technology is a possible solution. It almost seems unfair.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105
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Your audience with the public

Stephen Waddington

Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. The skills, technology and workflow used in media and public relations are converging. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.

Publicity 164