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Future of PR: 2020 edition

Stephen Waddington

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105
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Trend porn

Stephen Waddington

Here are the headlines and links to 15 trend reports for 2021. Thanks to Daniel Eckler for scouring the internet and collating reports. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff.

Trends 155
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Your audience with the public

Stephen Waddington

This is data from We Are Social’s Digital 2019 Global Digital report. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service. The global population of the world is 7.7 billion people.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. In 2017 it report a £5,784 disadvantage for women. Bots have been developed to help with customer service, support and sales. The quarterly data published by social media platforms tells the story. There are currently 4.3 billion people of the world’s 7.6 With more than 1.3

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