Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR. Progress is slow.

Government 103

Government Education Print Ethics 103

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Thanks to Daniel Eckler for scouring the internet and collating reports. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff.

Trends 155

Trends Technology Television Banking 155

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

By 2030 everyone on the planet will be connected. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. In 2017 it report a £5,784 disadvantage for women. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164