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2024’s Top 5 PR Trends: What to Watch

Newsfile

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. As well, it synthesizes a host of ideas.

Trends 105
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Hold the front page: the news business remains a work in progress

Stephen Waddington

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web.

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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. The quarterly data published by social media platforms tells the story.

Publicity 164
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Your audience with the public

Stephen Waddington

This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The social web is often described as the largest market research exercise that no one ever commissioned. PR practitioners have an opportunity to assert their role within organisations.