Remove 2030 Remove Advertising Remove Ethics Remove Web
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web and the internet have enabled communities to form around an organisation, topic or issue.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. This approach isn’t just good ethics; it’s good business.

Trends 105
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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. By 2030 everyone on the planet will be connected.

Publicity 164