Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. It’s why much of the local and regional media is on its knees. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. The web and the internet have enabled communities to form around an organisation, topic or issue.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

By 2030 everyone on the planet will be connected. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Unfortunately the same isn’t true for local media. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164