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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences.

Trends 156
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences.

Trends 156
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Just Divided over Nike's New Ad

Mindful Marketing

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. Public favor for the ad also might wane as people take more time to process the financial context surrounding Nike’s and Kaepernick’s participation in the promotion.

Sports 50
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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs.

Trends 105