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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

JANUARY 17, 2023

Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. billion by 2027. These touch points (web pages) should provide the most substantial content pieces.

Strategy 52
Strategy How To Technology B2B 52
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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. This generation traditionally chooses brands built on heritage and history.

Marketing 45
Marketing Engineering Resources Consumer 45
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