2027 Branding Consumer Writing 
PR 20/20
JANUARY 17, 2023
And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. billion by 2027.
PR 20/20
OCTOBER 5, 2017
Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. This generation traditionally chooses brands built on heritage and history.
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