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Media Advisory vs. a Press Release: What’s the Difference?

PR Fuel

The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big. Read More The post Media Advisory vs. a Press Release: What’s the Difference?

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. billion by 2027. The final step during this stage: Map out the customer journey on your website, per buyer persona. Creating some kind of visual can be helpful.) Create Purposeful Content For Each Stage.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. You must constantly fight complacency to change the status quo. Lastly, the whole company must buy in.