Remove 2027 Remove Blogging Remove Branding Remove Writing
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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

These might include: Top visited blog posts or site pages. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. case studies, ebooks, blog posts).

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. This generation traditionally chooses brands built on heritage and history.