How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning.
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