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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 86
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home?

B2C 73
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Because the name of the game in media relations is building trust. It just is.

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Your profession needs you

Stephen Waddington

Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates.