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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 85
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home?

B2C 73
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Effective PR Tips for Cannabis Brands

5W PR

By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. Events such as leadership conferences or expos give spokespeople of cannabis brands a great opportunity to showcase their market or industry expertise.

Brand 88
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. This ratio has doubled in the last 10 years.

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Your profession needs you

Stephen Waddington

Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. I highly recommend his Social Leadership Handbook and 100-day workbook. It’s fuelled by developing markets, notably India. The news cycle has been replaced by the Trump cycle.