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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 86
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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Opportunities in public relations are likely to increase as newer specialties that target social media gain even more importance and companies boost staff to help control their message and defend their image. Companies tend to hire either internal or external PR specialists to help shape and manage their image.

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Transparency and Trust: The Role of ESG Reporting

Presspage

To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. The basis for all upcoming regulations or the introduction of new internal systems is always the optimal orchestration of data from different sources.

B2C 73
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Your profession needs you

Stephen Waddington

Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates.