Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Emphasis on Brand Authenticity.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Stephen Waddington

DECEMBER 11, 2019

The publication of a series of CIPR AIinPR primers was an important moment. It was deployed without any communication with the public partnering with Southampton Data Institute, led by Dame Wendy Hall on AIinPR 2020 is a pivotal year for AIinPR as if the profession does not upskill it will get left behind. It can be overwhelming.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

NewsWhip

AUGUST 29, 2019

In a world where brands of all magnitudes can be pulled into non-business conversations — from a political tweet challenging their companies’ sourcing practices to a holiday party video brimming with styrofoam cups — the debate has changed and corporate America is waking up. image: [link]. image: [link]. image: [link]. .

Policies 60

Policies Analysis Engineering Consumer 60

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 140

Groups Mobile Real Estate Skype 140