2023 Branding Creativity Film 
PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.
Bianchi Biz Blog
AUGUST 22, 2024
Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.
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Prohibition
JANUARY 20, 2023
For our first campaign round up of 2023, we’re starting with a throwback! The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media!
Doctor Spin
DECEMBER 22, 2023
Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 2023, December 18). 2023, December 18). 2023, December 18).
Wadds Inc.
AUGUST 14, 2023
Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.
Prohibition
JUNE 22, 2023
It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It has to be Heinz – and its global rebrand In a bid to unify the brand under a single global platform, Heinz has unveiled its new look in a global rebrand first for them.
Contently - Strategy
MAY 10, 2024
It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2. Additionally, it reinforces key messages, ensuring they resonate with a wider audience.
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