Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

JULY 11, 2023

Content Creation: Brands can collaborate with dadfluencers to co-create content that aligns with the brand’s values and messaging. This may involve producing sponsored videos, blog posts, or podcasts that provide valuable information, advice, or entertainment related to parenting and family life.

Brand 55

Brand Branding Instagram Community 55

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Effective storytelling improves valuations.

B2B 116

B2B Marketing Survey Software 116

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JANUARY 31, 2024

Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Content creation is merely experiencing the next wave of its evolution. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59