Sword and the Script
DECEMBER 20, 2022
AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. PR has a bigger role in content. “I
Sword and the Script
SEPTEMBER 12, 2023
Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. The full report is an interesting read that covers a lot more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
APRIL 18, 2023
In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. Why do we need more content?
Sword and the Script
AUGUST 15, 2023
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.
Burrelles Fresh Ideas
MARCH 5, 2024
A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). User-generated content/word-of-mouth recommendations.
Contently - Strategy
FEBRUARY 22, 2023
In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.
Landis PR
NOVEMBER 15, 2021
Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Leverage the content you create and distribute to inspire new opportunities. Say yes to the virtual or in-person panel discussion or guest blog post. Authenticity always wins the day. .
Expert insights. Personalized for you.
187 
Let's personalize your content