Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. 2 – Privacy concerns are at an all-time high. We all know privacy concerns are sky-high with most Americans. Protecting your customer’s privacy and security is now the #1 driver of brand trust!

Privacy 88

Privacy Content Marketing Google Web 88

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Cross-functional.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190