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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. of employees worked from home during the pandemic. It’s also an issue of writing style.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Comms more valued.

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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

It built its own web crawler and put a lot of emphasis on earned media attribution. The company has over 1,100 employees based in the USA, UK, Ireland, France, Italy, Spain, Germany and Australia.”. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

They employ 20 employees. It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. Propel does not have its own bot crawling and indexing the web. million in April 2022 and last December told me they had 500 customers. They added another $4.5

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%