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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). Momentum is high–and it’s not going anywhere thanks to in-car audio systems, the continued proliferation of smart speakers and the ease with which we can all listen to podcasts on our phones in 2022. Your people who advertise FOR you!

Brand 113
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The Power of the Podcast

Prohibition

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. In 2021 the advertising spend on podcasts in the UK was £46m pounds.

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6 lessons from industry-leading Latino voices in PR

Landis PR

She shared that at Macy’s, they do a lot of advertising on radio and Spanish language TV, because they know that’s where their Hispanic consumers are. Julissa shared that Macy’s is also cognizant of advertising in Spanish. He noted positive changes like that of Latin music, which grew 55% between 2020 and 2022.

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Understanding the Value of Social Influencers

Critical Mention

The social influencer industry is expected to be worth $15 billion by 2022. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with.

Tourism 157
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

Now, in the year 2022, I know this may sound a little too much, but 20 years ago, these words told by a Bulgarian, and in St. Prince Charles landed in Sofia in March 2003 with journalists from about twenty British TV channels and at least as many radio stations and newspapers, and most importantly - with a group of a hundred businessmen.

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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

billion people use the internet daily in 2022. Everything from radio, podcasts, news outlets, online reviews, social media, website content, and much more are on the radar of a digital PR agencies network. A variety of channels to reach your target audience. Globally, it’s reported that 4.95