Remove 2022 Remove Advertising Remove Content Marketing Remove Radio
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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond).

Brand 113
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The Power of the Podcast

Prohibition

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. Why are podcast good for marketers? What is a podcast?

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Understanding the Value of Social Influencers

Critical Mention

The social influencer industry is expected to be worth $15 billion by 2022. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Tourism 157
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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. A strong digital PR campaign will involve engaging content and messaging that will get readers interested. billion people use the internet daily in 2022. Globally, it’s reported that 4.95