2020 Content Marketing Journalism Measurement 
Onclusive
DECEMBER 6, 2019
Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit.
PR 20/20
SEPTEMBER 17, 2019
So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.
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Barokas
DECEMBER 5, 2019
It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. How do you measure success?
Stephen Waddington
FEBRUARY 24, 2020
Brand journalism is seldom done well by B2B organisations. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Gay Flashman has answers in her new book.
Sword and the Script
DECEMBER 21, 2021
. ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.
Sword and the Script
JUNE 9, 2020
Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Measured on clicks, quick hits.” If media relations is hard, so too is journalism and reporting. That’s what content marketing is all about. Too many confuse content marketing with marketing content.
Sword and the Script
FEBRUARY 16, 2021
That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Keep your content marketing separate and distinct. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. 57% are neutral about trust in NGOs.
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