Remove 2019 Remove Consumer Remove Crisis Communications Remove Internal
article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

article thumbnail

The Top 10 PR Disasters in 2021

Prohibition

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. That’s thanks to you.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting.

article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62
article thumbnail

The Top 10 PR Disasters in 2021

Prohibition

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 62
article thumbnail

Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. — Sir Mo Farah (@Mo_Farah) March 19, 2019. You may have seen this ad & think it’s me!! I can assure you that I have NOT endorsed this product or company!!!!

Crisis 71