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The Top 10 PR Disasters in 2021

Prohibition

They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. For more interesting articles from us on Crisis Management PR check out these posts: The top 11 crises of 2020.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Good crisis communications teams stay prepared for these kinds of events. Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

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Future of PR: 2020 edition

Stephen Waddington

The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

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Can Time Reverse the “Crisis” of Trust?

5W PR

Most consumers will say that they trust a few outlets but greatly distrust the others, mostly along partisan lines. Indeed, when Time announced its “Person of the Year” for 2019, the decision was met with loud and ongoing derision from many American consumers who believe the magazine is a shell of its former self.

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