PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 167

Report Pitching Media Survey 167

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. See what’s trending and pitch your expertise around that.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

APRIL 13, 2022

billion in 2018. I want to make sure you guys are armed and ready to pitch the media. And at the end of the day, I just want you to start putting out great content and start pitching the media. I created a guide that’s a step-by-step to help you land in the media. But the number one theme is video.

Video 130

Video Strategy YouTube Pitching 130

PRSay

MAY 3, 2019

million in 2018. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. What was the most-watched TV show in 1998? What about 2008? That was just for fun. million in 2008 and 18.6

How To 134

How To Education Exercises Newspapers 134

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.

Marketing 174

Marketing Employee Content Marketing Training 174