Remove 2018 Remove Branding Remove International Remove Trade Shows
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177
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Campaign Recap: Indie Beauty Expo 2018

5W PR

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

Trends 94
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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level.

Brand 118
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. A true gent, Jordan is an A-team player.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 174
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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client? The result?

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

— Cybereason (@cybereason) April 19, 2018. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Come check us out at booth #1239! pic.twitter.com/j7lcXgutz9.

B2B 66