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PR webinar series

The Resolution Blog

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018.

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3 Content Marketing Trends for 2019

The Proactive Report

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week.

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Content and Links – Google’s Top Ranking Factors

The Proactive Report

Digital PR has a lot to offer in this regard. What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). So it seems that PR is actually the perfect solution for SEO. Watch this video.

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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The Wildfire way of measurement in PR

Wildfire

Tom Fishburne (@tomfishburne) August 5, 2018. In my mind, there are three ways to approach measurement from a PR point of view — by output, by outcome, and by impact. Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1.

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Post Election Digital Skills Shortage

The Proactive Report

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

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