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Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Radio Stations. How CisionĀ® Impact Measures Earned Media.

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Top 10 Marketing & Communications Posts of 2017

Beyond PR

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Radio Stations. How CisionĀ® Impact Measures Earned Media.

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Critical Mention Adds International Online News to Industryā€™s Largest Content Set

Critical Mention

NEW YORK, OCTOBER 8, 2017 ā€” Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. See Critical Mention at the PRSA International Conference in Boston, October 8ā€”10, 2017. million online sources. About Critical Mention.

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A New Yearā€™s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

Which is why in 2017, we at SHIFT are making one very specific resolution ā€“ to ask why when it comes to client and prospect asks, particularly those that donā€™t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Katie McGraw. Vice President.

Media 104
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Prakkyā€™s pick: Top sources of Australian media news

Prakkypedia

Self-described as a ā€œtrade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment mediaā€. An ABC Radio National show and podcast, Download This Show explores ā€œthe latest in technology, social media, consumer electronics, digital culture and moreā€. Download This Show.

Media 76
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The art of smart thinking in public relations

PR Conversations

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

Thatā€™s according to the BBC in a 2017 health section article titled, Busting the attention span myth. Maybe you heard a Harvard academic citing them on US radio. For good measure, I searched Statistic Brain today and thereā€™s no mention of the word ā€œgoldfishā€ on the website. Or perhaps you read the management book Brief.