Reputation Us

MARCH 16, 2022

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. It can mean insisting something is true despite lacking clear evidence.

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PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

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Social Media Conference Media Corporate 119

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. A lesson in ethics.

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YouTube Ethics Crisis Industry 48

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview. Annie Perkins.

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Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

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Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. .” doing improv comedy on the side.

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Leadership Brand Branding How To 111