Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Data Analytics Advertising 166

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Consumer health and fitness.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

APRIL 30, 2018

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome. Give Consumers Control. Combat Chronic Conditions.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

NOVEMBER 15, 2017

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts.

Data 95

Data eBook Strategy Pitching 95