2017 Advertising Crisis Viral 
Sword and the Script
JULY 25, 2017
The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. Still, I clicked through. Another ad. Daily Mail.
Cision
MAY 12, 2017
The core algorithm linked to quality appeared around March 8, 2017. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. This tactic worked until Google’s Fred update arrived. Google Fact Check.
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PRSay
OCTOBER 25, 2017
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. Social media.
Stephen Waddington
FEBRUARY 10, 2019
Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. That’s great for listeners for not so good for creators or publishers.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2018
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.
Beyond PR
MAY 12, 2017
The core algorithm linked to quality appeared around March 8, 2017. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. This tactic worked until Google’s Fred update arrived. Google Fact Check.
ImPRessions - Crenshaw Communications
MARCH 13, 2018
As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.
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