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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Just ask Qualcomm Wireless Reach. I cannot take credit for coming up with these.

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2016 – A Year in Traditional Media

Shift Communications

The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Cassandra Faro, Account Executive. Client: Blink.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Headline After: XYZ Corp.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. The publishing industry is the established market that Amazon looked to grow its enduring franchise.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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