Remove 2016 Remove Real Estate Remove Social Media Remove Video
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5 Tips for Getting Into Live Streaming

Cision

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

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Visual Content and your Brand

The Proactive Report

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Your brand voice on Facebook. ” Take IBM, for instance.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Curated video content. What are you looking for? Define goals.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. With the rise of social media, digital technology, and more, PR professionals have to stretch.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . Marketers understand consumers trust social content from others like them.