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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. That next spring I started this blog, largely as a means of professional development. That’s of course what I did. In 2023, the 14 th year of publishing, I published 50 blog posts.

Blogging 115
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The Golden Rule of Persuasion

Doctor Spin

Priming social concepts can have multiple effects across psychological systems, but understanding how these effects occur and how they are distilled into nonconscious social actions is crucial for understanding nonconscious behavior.” Source: European Journal of Social Psychology 2 Bargh, J. Primes as hidden persuaders.

eBook 52
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. Newsguard Technologies will in effect create a ratings system, or as they put it, a “nutrition label” for news sources.

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Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

Priming social concepts can have multiple effects across psychological systems, but understanding how these effects occur and how they are distilled into nonconscious social actions is crucial for understanding nonconscious behavior.” Source: European Journal of Social Psychology 2 Bargh, J. Primes as hidden persuaders.

eBook 52
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 95
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Like Burrelles, most media monitoring companies already built some form of AI into their systems. Building trust becomes more important “Anticipate a significant surge in the adoption of AI detection software within news publications and journalism in the coming year. And they lacked basic editing formats – fonts, bold, bullets, etc.

Writing 194