ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

DECEMBER 14, 2016

And that’s where the good news comes in: The recent Guidance and supporting documents have clarified the mHealth areas where the FDA will assume oversight, dividing these apps into three groups. We’re wrapping up 2016 with additional articles in the pharma regulatory series. Enjoy the holidays with a little light reading, like….

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Basically, Hoffman pays you to work abroad. If pitching in the U.S. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36