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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Basically, Hoffman pays you to work abroad. If pitching in the U.S. We paid A back on WeChat.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The brand is the gatekeeper.