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Public Relations Is at the Intersection of Artificial Intelligence and Ethics

PRSay

The World Economic Forum (WEF), in 2016, identified the nine most pressing ethical issues we face as artificial intelligence (AI) transitions from science fiction to our everyday reality. This matters in public relations because, inevitably, we will find ourselves at the intersection of AI and its effects on people. The future of jobs.

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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It’s worked. It is clearly not a sustainable solution.

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation. About the Authors.

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Does emotion have a place in PR?

Prakkypedia

This post was first published in InDaily on 9 March 2016. Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. After all, it’s real.

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Happy little Vege-stunts

Prakkypedia

There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Arnott’s wasn’t quite as adventurous in March 2016 when it remodelled some of its Shapes flavours, but that move also generated widespread commentary across social media and in the mainstream media. Darn it all.

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COVID-19 and variations

Practical Law Construction

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. 9) Crisis management grows exponentially. Jonathan Bernstein | Bernstein Crisis Management, Inc. Susan Kostal | Stet.

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