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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . The same is true in print. PR: The Best Kept Secret in Content Marketing.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

million in 2016. Content picks from around PR . Michael Smart is offering a webinar examining media pitch subject lines that work. The webinar is based on “150+ successful media pitch subject lines that landed placements in top outlets across industries. It raised a Series A round of funding for $1.1

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How To Make Your PAC Communication Stand Out

Cision

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Get our free coverage!

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. SimilarWeb) (48%).

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Watch her on-demand webinar today! CEO at TopRank Online Marketing.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Content and Inbound Marketing Blogs. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “