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20 PR and Marketing Predictions for 2022

Sword and the Script

PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 215
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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

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Three Public Relations Mega-Trends in 2017

Shift Communications

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

Trends 83
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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

Whether the situation calls for pinning a holding statement to the top of your Twitter account or boosting a Facebook post with a link to more information, social media gives your crisis message a visible and easily accessible platform to live on for the duration of the scenario. Lastly – and most importantly – G.W.

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The State of the Press Release in 2015

Shift Communications

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m. Tori Sabourin.

Data 60