Is the de-influencer movement another reputational hazard?
PR in High Definition
FEBRUARY 27, 2023
Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Like consumers, businesses face difficulties in the current economic climate.
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