Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. And no where else are they so reachable, en masse, at such a low cost. Who doesn’t want an ad agency like that working for them? Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. Facebook has over 1 billion active daily users.

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Prohibition

JUNE 16, 2017

Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog. I receive at least ten random emails per day from PRs that haven’t done their research.

Social Media 48

Social Media Exercises Viral Video 48

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Change em dashes to en dashes, insert spaces between en dashes and words in footnotes.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

APRIL 21, 2016

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. 2016 Edelman Trust Barometer Employee Engagement missteps . Consumers will trust you.

Employee 40

Employee Internal International Corporate 40